adidas — Superstar Evergreen Content & Toolkit
ROLE Art Director, Design Lead
SCOPE
Photography Art Direction Logo Refresh
ECOM & Social Assets
CREATIVE TEAM
Nicole Dunham, ACD
Adidas North America Brand Design, Agency
SCOPE
Photography Art Direction Logo Refresh
ECOM & Social Assets
CREATIVE TEAM
Nicole Dunham, ACD
Adidas North America Brand Design, Agency
Superstar is an iconic silhouette from adidas Originals line that’s maintained its relevance and freshness since its original launch in 1969. In this evergreen campaign, we evolved the SS20 campaign “Change is a Team Sport” – which wasn’t relevant anymore being that we were in the midst of the Covid-19 pandemic – and brought in into the FW20 season by positioning the Superstar as “The Icon”.
With this in mind, we created new evergreen photography content, updated the Superstar branding, and delivered a toolkit for evergreen use that brought it all together in a new way for various brand channels including eCom, email, and social.
With this in mind, we created new evergreen photography content, updated the Superstar branding, and delivered a toolkit for evergreen use that brought it all together in a new way for various brand channels including eCom, email, and social.
