adidas — Harden LS2 Campaign
ROLE Art Direction, Design Lead
PARTNERS
Ladd Arundel, ACD
Mark Young, Motion Design
Chris Ruppelt, Design
Gabe Bledsoe, Design
Tomas Pearce, Retail Design
Roundhouse, Agency
PARTNERS
Ladd Arundel, ACD
Mark Young, Motion Design
Chris Ruppelt, Design
Gabe Bledsoe, Design
Tomas Pearce, Retail Design
Roundhouse, Agency
On the heels of James Harden winning his first MVP award, we helped adidas unveil his latest lifestyle sneaker – the Harden LS 2. Our campaign concept – Street Heat – embodies Harden's unique style both on and off the court.
I worked concept through to execution, overseeing design and production to deliver a huge array of visual assets including original photography, a logo system, and graphic wheatpaste posters in five colorways that, when combined, paralleled the unique style of Harden himself.
Without the opportunity to shoot with Harden, we creatively collaged together portions of existing imagery mixed with original photography, typography, and texture effects to create an visual system to be used throughout ecom, social, OOH, and retail.
I worked concept through to execution, overseeing design and production to deliver a huge array of visual assets including original photography, a logo system, and graphic wheatpaste posters in five colorways that, when combined, paralleled the unique style of Harden himself.
Without the opportunity to shoot with Harden, we creatively collaged together portions of existing imagery mixed with original photography, typography, and texture effects to create an visual system to be used throughout ecom, social, OOH, and retail.
A SELECTION OF MOTION DESIGN FOR SOCIAL. THESE WERE CREATED IN MULTIPLE SIZES FOR ALL FIVE COLORWAYS.
A FEW SELECT PAGES FROM THE HARDEN LS2 TOOLKIT
