adidas — Harden HV3 Activation
ROLE Art Director, Design Lead
PARTNERS
Jered Bogoli, ACD
Jenya Andreev, Enviornmental Design
Roundhouse, Agency
PARTNERS
Jered Bogoli, ACD
Jenya Andreev, Enviornmental Design
Roundhouse, Agency
We wanted to invite consumers into the mind of James Harden with an approach that is as unconventional as the man himself. To do so, we concepted, designed and built a in-store consumer experience at Houston's flagship adidas store that brought the mind of James Harden's to life.
Existing graphics from the SLOW DOWN, FAST campaign, were combined with concept-driven interactive sites throughout the store. The shoe display was made up of 45 individually rotating cubes, a custom pop-a-shot, and a mirror cube room showcasing the HV3 on a pedastil. All interactive, all dripping in the mind-bending graphic approach. A unique opportunity for visitors to explore this campaign and post/share their immersive experience to their social accounts.
Existing graphics from the SLOW DOWN, FAST campaign, were combined with concept-driven interactive sites throughout the store. The shoe display was made up of 45 individually rotating cubes, a custom pop-a-shot, and a mirror cube room showcasing the HV3 on a pedastil. All interactive, all dripping in the mind-bending graphic approach. A unique opportunity for visitors to explore this campaign and post/share their immersive experience to their social accounts.
Activation Recap
The activation was a total success, with better-than-expected social posting/resharing – Harden even showed up and interacted with / posting about the experience.
HERE ARE SOME PAGES OF OUR CONCEPT BUILDOUT DECK
