adidas — Alphaskin Global Campaign
ROLE Art Director, Design Lead
SCOPE
Campaign Concept
Identity/Branding System
Photo Art Direction
Visual Center Toolkit
ECOM Assets
Retail Design
Product Naming
Messaging
CREATIVE TEAM
Ladd Arundel, ACD
Nate Totten, CW
Jeffrey Barratta, Environmental Design
Luis Suárez captured by Carles Carabí
Karlie Kloss captured by Joe Gall
Damian Lillard captured by Coty Tarr
Dak Prescott captured by Dan Root
Roundhouse, Agency
SCOPE
Campaign Concept
Identity/Branding System
Photo Art Direction
Visual Center Toolkit
ECOM Assets
Retail Design
Product Naming
Messaging
CREATIVE TEAM
Ladd Arundel, ACD
Nate Totten, CW
Jeffrey Barratta, Environmental Design
Luis Suárez captured by Carles Carabí
Karlie Kloss captured by Joe Gall
Damian Lillard captured by Coty Tarr
Dak Prescott captured by Dan Root
Roundhouse, Agency
We built a robust global marketing campaign for the debut of a new adidas performance baselayer. Meet ALPHASKIN – The Game Changer.
In this year+ project, we successfully showcased five sport categories within one cohesive, seamless campaign. Utilizing performance and versatility, we captured athletes, across multiple sports, in training and scrimmage scenarios where game play was a key element. Thus higlighting functional elements of the product in a truly authenticity way.
Our team delivered the name/messaging, branding system, a huge bank of original photography of five pro athletes, and robust toolkit design system to globally launch this revolutionary new product via ecom, social, and various key retail spaces.
In this year+ project, we successfully showcased five sport categories within one cohesive, seamless campaign. Utilizing performance and versatility, we captured athletes, across multiple sports, in training and scrimmage scenarios where game play was a key element. Thus higlighting functional elements of the product in a truly authenticity way.
Our team delivered the name/messaging, branding system, a huge bank of original photography of five pro athletes, and robust toolkit design system to globally launch this revolutionary new product via ecom, social, and various key retail spaces.
