Adobe Acrobat GenAI Launch
ROLE Associate Creative Director
SCOPE
Video Storyboard & Art Direction
Social, Email, & Paid Media Marketing Assets
CREATIVE TEAM
Brennan McNally, ACD – Copy
Brian Hoffman, Design
Celeste Lam, CD
Skycar, Agency partner/Animation
SCOPE
Video Storyboard & Art Direction
Social, Email, & Paid Media Marketing Assets
CREATIVE TEAM
Brennan McNally, ACD – Copy
Brian Hoffman, Design
Celeste Lam, CD
Skycar, Agency partner/Animation
We created several engaging, short video vignettes to feature across multiple marketing channels including Adobe.com, Social, PR/blog, email, as well as in-product via the "What’s New" modal window.
These vignettes aimed to be eye-catching and engaging even without sound to drive users to embrace the future of Acrobat with GenAI. Visually, we took a tutorial-like approach using a zoomed in view of the tool in action to showcase what is possible with Acrobat Generative AI.
These vignettes aimed to be eye-catching and engaging even without sound to drive users to embrace the future of Acrobat with GenAI. Visually, we took a tutorial-like approach using a zoomed in view of the tool in action to showcase what is possible with Acrobat Generative AI.
— Adobe.com Acrobat Landing Page —
Short form video vignettes for Adobe.com Acrobat Landing page.
— Adobe.com Acrobat Landing Page —
Short form video vignettes for Adobe.com Acrobat Landing page.
Short form video vignettes for Adobe.com Acrobat Landing page.
— Social, Email, Paid Media —
Video vignettes edit with eye-catching animation and inspiring audio highlighting the new powerful Gen AI tools withinin Acrobat.
