Adobe Acrobat 30th Anniversary
ROLE Associate Creative Director
SCOPE
Sizzle Reel Art Direction
Animated Logo Mark Direction
Event Signage & Marketing Materials
CREATIVE TEAM
Daniel Jones, ACD – Copy
Brian Hoffman, Design
Celeste Lam, CD
Giant Ant, Agency partner
SCOPE
Sizzle Reel Art Direction
Animated Logo Mark Direction
Event Signage & Marketing Materials
CREATIVE TEAM
Daniel Jones, ACD – Copy
Brian Hoffman, Design
Celeste Lam, CD
Giant Ant, Agency partner
30 years ago, Adobe Acrobat introduced the
world to the PDF — changing business forever. To honor this anniversary milestone, we developed a myriad of content to celebrate the impact and evolution of this product, while also focusing on what’s possible in the future.
We created an animated mark and sizzle video showcasing where Acrobat started, where Acrbat is headed, and all the innovations in-between. The sizzle closes by positioning Acrobat as the lead trailblazer on the document intelligence frontier with GenAI – leaving viewers excited about what’s possible. Acrobat’s got it.
We created an animated mark and sizzle video showcasing where Acrobat started, where Acrbat is headed, and all the innovations in-between. The sizzle closes by positioning Acrobat as the lead trailblazer on the document intelligence frontier with GenAI – leaving viewers excited about what’s possible. Acrobat’s got it.
— Adobe Headquarters Celebration —
EVENT SIGNAGE
The animated mark was on display throughout Adobe HQ where founders and VIPs spoke about the invention of the PDF and origin story of Adobe Acrobat. A large party followed the presentation, complete with specially branded activation areas, including custom printed tote bags, photobooth stations, and swag items all with the 30th Anniversary Acrobat logo worked into the takehome mementos.
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